Prada Plants One in Texas

Prada Marfa

The building mimics a Prada store…but, out in the backside of the West Texas desert. I’ve driven out that way, so I know what I’m talking about when I say there ain’t nothing out there but lots of sand.

The sculpture is meant to look like a Prada store, with minimalist white stucco walls and a window display housing real Prada shoes and handbags. There is no working door; it's locked.

Just don’t tell that to them Texas gals with the ten gallon bouffants ‘cause it won’t stop ‘em. They’ll stampede right through those doors like the bulls of Pamplona.

The shoes start at more than $500 and the price of purses easily climb into four figures. Marfa now has some braggin’ rights because Texas does not have a Prada store anywhere else. So, stick that in your craw and smoke it, Dallas!

To be sure, the Prada Marfa sculpture will provide countless hours of conversation for motorists driving through West Texas like: "What the hell is that?!"

Some of the locals have suggested that Prada Marfa isn't a sculpture at all, but a time warp, kinda like a wormhole for rednecks – to transport those who break into the building out of their dreary hillbilly lives and into a more modern & progressive life of dreariness. One has to admit that even though this is an implausible crack-pipe theory, it has a certain charm (think of a Twilight Zone episode: Deliverance meets Breakfast At Tiffany’s).

The Marfans (i.e., citizens of Marfa, for you Ivy League types) commissioned a protégé of Frank Lloyd Wright to rework the sculpture in a way that would reflect the eco-sensitive, environmentally-safe, green-friendly consciousness of the 21^st Century. Take a look-see below.

I think it befits the sign of the times, no?

Texan Stonehenge

The Cadillac Ranch

Several myths have been perpetuated about the origin of the Cadillac Ranch, which is up along the Texas Panhandle. This is Larry McMurtry country. The most popular tale goes like this: An eccentric Amarillo, Texas millionaire loved Cadillacs (like most old school Texans). When the time came to buy a new ride, he would have the old one buried nose first on his land. But, like most Texas tall tales, there’s more to the story than just the book cover.

The truth of the matter is that the Cadillac Ranch idea is credited to an artistic project. After all, what's there to do out in the desert praries of West Texas but shoot varmints like coyotes and praries dogs, and watch paint dry? Thus, the Cadillac Ranch, was born.

The Texas millionaire part of the story is true, however.

The 10 used Cadillacs, ranging in model years from 1948 to 1963, were built along the historic Route 66. The cars were meant to represent the "Golden Age” of American automobiles. At first, the cars displayed their original paint jobs – turquoise, banana yellow, gold, and sky blue. But as people are wont to do when inspired by transcending art, they spray painted the cars, making them utterly unrecognizable from the original factory finish. Now, this is the kind of interactive art movement you don't see the Louvre's patrons mimic. I read that souvenir aficionados smashed the windows, made off with all the chrome, radios, speakers and even some of the doors. Ooo wee! How many art museums can boast that their exhibits also serve as the gift shop? The wheels have since been welded to the axles to prevent more theft.

The Cadillac Ranch is located west of Amarillo on old Route 66, south of I-40 between exits 60 and 62.